Our Coaches
Cindy tan | image coach, SINGAPORE
“You define beauty yourself. Society doesn’t define your beauty”
Cindy was a former cabin crew of 17 years. She currently works with businesses and brands to manage their PR & marketing and also to market their products and services. Cindy has experience working with industries such as fashion, beauty and cosmetics, and travel and leisure. With years of exposure to fashion and beauty since her flying days and her current works with the relevant industries, Cindy has acquired a keen fashion sense and an eye for beauty. Cindy is also a fully-certified Advanced Certificate in Training and Assessment (ACTA) trainer.
Tsuruoka YURI | SENIOR Personal Development coach, singapore
“Working with clients and seeing their gradual growth is incredibly rewarding and meaningful to me. I find great enjoyment in lending clients my listening ear and helping them build empowering relationships.”
Yuri holds a Degree in Psychology from the University At Buffalo and a Masters of Counselling from Monash University. Her professional background in helping adolescents in crisis in Singapore, and high-risk divorce cases in Melbourne, Australia, has established her approach in coaching her clients. Being both an Enneagram and MBTI certified practitioner, she frequently advises clients to tap into their unique personalities to advance their personal growth. On top of that, she actively volunteers with the SAFVC as an Auxiliary Counsellor. She believes in the importance of creating a safe space for clients to express themselves. Yuri is a provisional clinical member with SAC.
Zelene Lee | Personal Development coach, singapore
“Every client matters. The metamorphosis of each client is unique, and I pledge to support my clients in any possible way. Let’s walk this path together.”
Zelene aims to provide positive support to determined individuals in redesigning their lives by filling the gap between where they are now and where they want to be. Combining her communications, psychology, and spiritual knowledge, Zelene’s holistic approach brings clarity, direction, and positive support to her clients. She holds a Bachelor of Arts in Creative Media from the City University of Hong Kong and a Graduate Diploma in Psychotherapy from The School of Positive Psychology in Singapore. She is also a Certified Spiritual Life Coach from Transformation Academy by Joeel & Natalie Rivera. On top of that, she is an avid volunteer in overseas and local entities supporting at-risk youth.
Sammi chiang | IMAGE coach, taiwan & Singapore
“I enjoy coaching my clients to reach their goals and seeing them through their changes. I find it very exciting!”
Sammi's expertise are deeply-rooted in her passion for fashion. She pursued a Master's in Fashion Communication and Styling at Istituto Europeo di Design in Milan, Italy. Being an ICF Certified Coach Practitioner, her key driving motivator is the growing confidence exuded by her clients after their Fleek experience. Instead of imposing a transformation on her clients, Sammi believes in letting clients shine through their unique personalities and personal style.
Amelia Nadia | confidence coach, singapore
“I’ve witnessed how relevant information coupled with the strategic application resulted in sustainable transformation in the lives of my clients around the globe. I make their ambition my mission!”
Having a strong command in confidence building and public speaking, Amelia strives to help clients achieve building their own personal charisma and influence, both in their professional and personal life. Being ACTA and ACSTH ICF (Mastery in Coaching course) trained and certified, combined with her awards and experiences in Toast Masters Singapore, Amelia believes in clients expressing themselves the best way possible.
Yanchao huang |PERSONAL DEVELOPMENT COACH, SINGAPORE
"No challenge is more exhilarating or causes one's fighting spirit to burn more brightly than a challenges that comes from one's own initiative."
Yanchao believes his mission is to help people attain their fullest potential in life. Holding a Master of Counselling from Monash University Australia and a BA Psychology (Hons) from NTU, he has used his knowledge to help his clients to form helpful habits in life and learn to deal with negative emotions.
Sarah chen | image coach, SINGAPORE
“Supporting my clients on their self-discovery journey is deeply fulfilling, as I believe everyone deserves to feel confident and empowered.”
With a strong corporate background in beauty and fragrance, Sarah understands the transformative power a simple makeover can have on an individual's confidence, and she is dedicated to sharing this empowerment with her clients. Her expertise is enriched by her tenure at renowned brands like L'Oréal and Estée Lauder, providing deep industry insight and offering valuable advice to guide clients on their self-care and transformation journey. Additionally, Sarah holds a certification in Make-up Essentials Product Advisory from The School of Make-Up, further enhancing her knowledge and proficiency in this area.
YUANYUAN | CLINICAL DIETITIAN, SINGAPORE
“As a dietitian, I believe in helping clients make sustainable differences through healthy lifestyle choices.”
Yuanyuan is an experienced clinical dietitian with more than 6 years of experience. Holding a practising license in Australia, Singapore as well as US, she is equipped with up-to-date nutrition evidence to help clients achieve their health goals in stepwise manners with scientific and proven methods.
Lourra Norasikin | image coach, SINGAPORE
"STYLE is a way to say WHO YOU ARE without having to speak". By Rachel Zoe
Lourra is in the fashion and styling industry since 2002 and has been showcasing her skills in fashion in Singapore as well as overseas. She has also designed gowns for Mediacorp’s Star Awards Red Carpet. Lourra was involved in beauty pageant contests in image styling and gown designs. She is also a makeup artist for events held by various companies including Mediacorp and bridal boutiques. Lourra graduated with a Diploma in Professional Makeup from Cosmoprof Academy, and has learnt hairstyling techniques with Toni International Academy.
joanne tan | Personal development coach, SINGAPORE
“Life itself intrigues me, because life is simply ever changing and, an everyday work in progress. The beauty of life can often be undermined by ugly truths that can set us back. You don’t have to journey through life on your own to reach your greatest potential, let me take this journey with you.”
Joanne is a psychotherapist registered with SAC and an International member of NCIP (UK). Her professional background includes corporate experience from different International broadcast media organisations; along with a mid-career psychotherapy and coaching exposure. She holds a Master of Arts in Integrative Counselling and a Graduate Diploma in Counselling Psychology and Psychotherapy. Helping teens, adults, as well as elderly seniors to explore deeply into their capabilities to enhance their overall psychological, emotional and physical well-being is her mission.
Syrius Liu | Personal development coach, SINGAPORE
"I enjoy empowering my clients to solve their issues and see their problems from a fresh perspective. It is a joy to be able to see the stars and flames in my clients' eyes, through coaching towards life and their dreams."
Syrius holds a BA Psychology (Hons) from the NUS, and is an Associate Certified Coach (ACC) with ICF. She has coached on various topics such as work, life transitions, and interpersonal relationships among others, bringing clients forward in life. She believes that every individual has a best self within themselves, and works together with the client to uncover the internal glow, helping them get to where they want to be in life.
Shirley Tan | Personal Trainer, SINGAPORE
“Fitness is more than just looking good, it is a lifestyle! I love creating a safe space for clients and helping them reap the rewards in the gym. Nothing beats breaking out a sweat after a long day!”
Being a national athlete and fitness enthusiast, Shirley combines her athletic expertise with fitness industry experience to guide clients towards their goals. Her passion lies in witnessing clients’ transformations and helping them feel comfortable in their own skin. Through customised programs, Shirley cater to every individual’s needs and her motivational coaching inspires progress.
